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The Human Resources Institute of New Zealand

PRINZ Professional Development Courses

The Public Relations Institute of New Zealand (PRINZ) is a non-profit, incorporated society created to promote public relations and communication management in New Zealand, and serve the best interests of the people who practice it.

As a HRINZ member you are now able to receive reciprocal member rates on PRINZ courses.

2012 PRINZ Courses

 

Managing Media Channels

Overview

Recent years have seen an explosion of communication channels. Whether working with traditional mainstream media, or online microbloggers, knowing which channel to choose and when is vital for an effective strategy. This session explores and explains the multi-channel environment, how they intersect and how to utilise them to build and sustain more effective relationships with communities, stakeholders and influencers. It looks at how mainstream media has been affected by social media and how the various channels have altered both news cycles and news values as well as the way we prepare and present information.

Key Content

  • Explaining the multi-channel world
  • Convergence - where mainstream media intersects with new channels
  • Divergence - when to specialise in one channel and when to mash several together
  • Who uses what - understanding user patterns and conversations
  • Running the gamut - operating simultaneous channels to maintain relationships
  • Understanding the content producers - what should we be saying and how do we listen?

Learning outcomes

  • Understand convergence patterns between mainstream and social/new media
  • Understand communication patterns and differences between text and image channels
  • Understand and implement simultaneous channel communications across a range of community stakeholders

Date: 17 February
Time: 1.30-4.30pm
Venue: Terrace Conference Centre, Reception Level 3, 114 The Terrace

Investment:

Members: $195.00
Non Members: $355.00
Student: $75.00

Introduction to Public Relations

Overview

This practical, one day seminar is aimed at those who have just started out in public relations or those who need some updating on basic PR skills – perhaps you work alongside the PR and Communications team, or have ‘fallen into’ the PR/Comms role without any formal training. This seminar will provide you with sound basic introductory theory illustrated with recent case studies and punctuated by practical exercises in small teams as you increase your skills and knowledge.

Key Content

  • Effective public relations planning
  • News releases, managing media interviews
  • PR and marketing
  • Internal communications
  • Issues management
  • Events and sponsorship management
  • Four practical exercises

Learning Outcomes

  • An understanding of public relations theory
  • An understanding of the role and function of public relations
  • Practical skills that can be implemented on return to work

Who should attend

Skills level session for new practitioners and/or those who have practical experience but lack a theoretical back-up.

Date: 22 February
Time: 9.00-4.00pm
Venue: Terrace Conference Centre, Reception Level 3, 114 The Terrace

Date: 23 February
Time: 9.00-4.00pm
Venue: L7, 2 Kitchener Street, Auckland CBD

Investment:

Members: $365.00
Non Members: $700.00
Student: $175.00

Writing for Web Auckland

Date: 2 March
Time: 9.30-12.30pm
Venue: L7, 2 Kitchener Street, Auckland CBD

Investment:

Members: $195.00
Non Members: $355.00
Student: $75.00

Making the News

Date: 2 March
Time: 1.30-4.30pm
Venue: PRINZ Boardroom, L7, 2 Kitchener Street, Auckland CBD

  • Turning detective - finding the stories that count
  • Relevance, emotional scores and timing
  • Shared stories for greater reach
  • Finding the heroes
  • Presentation and channel management
  • Words and pictures

Investment:

Members: $195.00
Non Members: $355.00
Student: $75.00

Writing Skills

Date: 8 March
Time: 9.30-4.30pm
Venue: TBC, Auckland CBD

  • An introduction to different writing styles
  • General principles, grammar and meaning
  • Common mistakes and problems
  • News writing - key principles
  • Report writing - research and presentation
  • Proposals - language that sells and persuades
  • Letters and email - avoiding disasters
  • Writing for the Web - understanding how we read

Investment:

Members: $365.00
Non Members: $700.00

Introduction to Public Relations - 2

Date: 20 March
Time: 9.00-4.00pm
Venue: Terrace Conference Centre, Reception Level 3, 114 The Terrace

Date: 21 March
Time: 9.00-4.00pm
Venue: L7, 2 Kitchener Street, Auckland CBD

  • Corporate Image Development
  • Ethical issues in Public Relations
  • Community and Not-for-profit PR
  • The effective media campaign

Investment:

Earlybird Member: $328.00
Earlybird Non Members: $630.00
Student: $175.00

Social Media Bootcamp Wellington

Overview

All you need to know about social media in just one day.

From the basics - understanding and working with Twitter, Facebook and mobile applications - to devising social media strategies that work alongside your public relations programmes and campaigns.

This highly popular session opens the digital toolbox for those who have little or no experience of life online, demystifying social media and exploring its potential for public relations and communication practitioners.

By the end of the session, delegates will understand the basics, how to operate the tools, how to manage them within their daily workload and how to plan an effective, measurable strategy that builds and sustains good digital relationships with your communities.

Date: 30 March
Time: 9.30-4.30pm
Venue: Terrace Conference Centre, Reception Level 3, 114 The Terrace

Investment:

Members: $328.00
Non Members: $630.00
Student: $175.00

Click here for all other PRINZ courses and events are listed here:

There may also be additional one off courses and events which you can also receive member rates for, please keep checking this website for updates

To Register

If you wish to register for any of these courses, please email Deepti at info@prinz.org.nz with your HRINZ membership ID/proof/number.

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